Hello everyone! Today, we’re bringing you the latest news on one of our most popular events, the 12th Benten Market, held at “Joyful Minowa,” a beloved shopping street brimming with the charm of old-town Tokyo.
From delicious local street food to workshops and performances kids will love, there’s plenty to enjoy for the whole family!
Event Details
- Date & Time: Sunday, May 17, 10:00 AM – 4:00 PM
- *In case of rain, the event will be held on a smaller scale.
- Venue: Zuiko Park, Joyful Minowa Shopping Street, and Nakajima Benzaiten Shrine
- Organizer: Minowa Ginza Shopping Street Promotion Association
Highlights & Featured Attractions
This year’s Benten Market is packed with exciting activities. Here’s a look at what’s happening in each area!
Shogo Balloon: Follow & Like Campaign
“Shogo Balloon,” well known as an official Arakawa City SNS Promoter, will be joining us at the event!
- Giveaway Time: 12:00 PM – 3:00 PM
- Offer 1: Follow the official Instagram account (@shogo.balloon.tokyo) to receive one free balloon of your choice! (Regular price: 200 yen each)
- *Following in advance will help speed things up at the booth!
- Offer 2: Show that you’ve liked a post you found amazing, and you’ll also receive a bonus original sticker!
A Crowd Favorite ♪ Benten Kids’ Fishing Game
A fishing game that’s a huge hit with kids — every player wins a toy!
- How to Join: Game tickets will be handed out on the day at the “Benten Market Reception Tent” near Joyful Hall.
- Note: Limited to 250 tickets! Once they’re gone, that’s it — so head to the reception tent early to secure your spot!
Nakajima Benzaiten Shrine Area
A small shrine tucked behind Yaogon — a hidden spot for prayers and good fortune.
- Wish Paper Spot: Write down your wish and dissolve it in water — who knows, it just might come true! Offer your prayers to the goddess Benten.
- New This Year! Omikuji Fortune Corner: Try your luck at our brand-new fortune-telling corner, making its debut this year.
- Hanachozu (Floral Water Basin): A purification basin beautifully adorned with vibrant flowers — the perfect photo op!
Food, Hands-On Activities & Other Booths
Throughout the shopping street and the park, you’ll find plenty of booths to satisfy both your appetite and your sense of fun.
- Food: Specialties from Tokamachi, Niigata, plus classic old-town street food
- Activities & Play: Traditional festival games, kamishibai (paper theater), caricature drawings, and handmade craft workshops
- Robot Experience: Try operating a robot with Robospo Academy ♪
- Health Booth: Hosted by Kimura Hospital, celebrating the 4th anniversary of their move to Minami-Senju
The 12th Benten Market is filled with things to see and do.
Why not make Joyful Minowa your weekend destination and bring along your family or friends? Come spend a fun-filled Sunday with us in our lively shopping street!